Rahel Baier
Junior Product Manager Interior

Shopping with skai®

In a world in which more and more purchases are being made by the click of a mouse, a stationary retail store needs convincing concepts. It is not easy to lure customers away from their sofas to your shop. Making them linger there is a challenge. With its high-quality, attractive surfaces, Hornschuch creates coziness and small oases of well-being. Here, one can ask for advice, try out and select new products, and find an adequate environment for special items.

If the customers feel at home, they will stay longer and it is more probable that they will make a purchase. Hornschuch’s materials for shop designers combine decoration and function. The excellent characteristics of _skai_upholstery synthetics such as high resistance to wear, crib 5 flame retardancy, versatility, and good workability make it ideal for use in shopfitting: On seats, as a wall covering, and in goods presentation, they offer tangible additional value. The high-quality skai® furniture films as well as self-adhesive designer films and glass decoration films contribute to a positive shopping experience. Open freeform surfaces are eye-catchers and give structure to the room. With these elements, planners and interior designers create an emotionally appealing ambience. This year, the surface specialist will exhibit its innovative materials for shopfitting at EuroShop, the world’s leading trade show for the retail branch, for the first time. In Hall 10, on Booth G01, Hornschuch will present its large product portfolio, which has the right product for every shop concept. The new skai® digital print collection, which is impressive with its twelve designs and intensely brilliant colors as well as unique 3D-effects, will be showcased, for example.

For the 50-year anniversary of the trade show, the organizers throw a big party: “Crash-Boom-Bang” will be held on March 8. Numerous representatives of the Hornschuch Group will attend the event.