Patrick Holz
Group Product Manager Interior

skai® in frosty Moscow

Mebel trade fair in Moscow is the furniture industry’s largest exhibition in Russia and Eastern Europe and is also one of the most important furniture fairs in the world. It enjoys tremendous international esteem, as is especially evidenced by the large number of foreign exhibitors and trade professionals. The exhibition grounds were host to a multitude of world-renowned furniture brands. Hornschuch’s Russian subsidiary, Hornschuch Russia, also had a booth there.

 

The innovative, new product skai® Perfect Touch was especially well received. The furniture film with its soft-matte feel resembles coated laminate. Once again, the oak designs were also extremely popular, from commercial-elegant as in the case of _skai Riviera Oak in the colors Volcano and Mountain to natural-rustic like skai® Stirling Oak.

 

Another highlight were the skai® stone designs in combination with plain colors und rustic wood designs or commercial wood designs like skai® Beech Iconic in combination with the Nordic style skai® Perfect Touch in the color Fjord. Fancy wood designs like skai® Walnut Columbia were also very popular.

 

There were many visitors to the booth enabling us to establish a lot of new contacts.