In addition to large quantities of high-quality conversations, there were also exciting lectures on topics important to the branch. The booth of our marketing partner in Great Britain, Malone, was very well attended. These were mostly architects and customers from the hotel and cruise ship industries. Malone Fabrics provides Hornschuch with a great deal of support in the British market. The team is very committed, has a large customer base, and was able to establish additional, important contacts at the trade fair. Malone Fabrics and Hornschuch have been working together successfully since 2014.
The trade visitors were fascinated by the high quality of the new_skai_products. The new skai® digital print collection was especially well received. The new metallic products like skai® Tokio and skai® Tolaris in particular also met with a great deal of enthusiasm. In addition, product line articles like skai® Sorisma and the combination products skai® Soroma & skai® Sorrento with seamed look and plain colors were very popular. All in all, The Sleep Event 2016 was a big success for Hornschuch and its partner.