Product Manager Interior

skai® and Dynactiv take London by storm

Sleep trade fair in London has long been established as one of the most important international trade fairs in the hotel sector. In November 2017, the company from Weissbach participated for the first time under its new name Benecke-Hornschuch Surface Group. Our marketing partner, Malone Fabrics, was once again involved. The trade fair was well attended by trade visitors. This meant two busy days for Benecke-Hornschuch Surface Group and Malone, during which the companies were able to present the skai® and Dynactiv products to interested trade visitors. Here, particular attention was paid to the brand-new material laif VyP and the innovative digital print collection.

The visitors, architects, and processors from the exclusive hotel industry quickly realized that they can perfectly individualize their projects with the high-quality digital print upholstery materials. The newly shot laif VyP film amazed many visitors. In addition, products from the Dynactiv series were presented, while Dynactiv 160 with its textile look was particularly well received.