Silvia Baumann
Product Manager Interior

Review: Continental Showcases New Products at the ARCHITECT@WORK Trade Show Trio in Milan, Berlin and Stuttgart and Gets a Great Response

A fresh take on surfaces. A breath of fresh air. Experience a new level of comfort. An international industry audience made up of architects, planners and designers responded with interest and enthusiasm to Continental’s innovations in surface design across three well-attended ARCHITECT@WORK trade shows in Germany and Italy.

From November to early December, Continental brought three exciting new products along to the big ARCHITECT@WORKtrade show tour. New products that meet both the aesthetic and functional demands of surface design wowed keen industry audiences in Berlin, Milan and Stuttgart.

The fact that not only Continental surface specialists, but also exigent visitors were impressed by the trade show’s lively format is down to the personal approach and clear focus of the three trade show appearances, which presented new products, provided sound product information and brought products to life on the spot – making them a talking point with highly specialist expertise from both the company and the professional visitors.

Three great new products in forward-looking surface design made their debut – in early November in the capital city of Berlin, in mid-November in the famous design city of Milan, and on December 5 and 6, 2018 in the regional capital of Stuttgart. First up was the innovative, breathable upholstery material laif® VyP Nappa, which is setting new benchmarks in comfort for seats that people tend to sit on for extended periods. Then came the versatile skai® Paratexa NF in a huge range of colors, all flame-retardant to B1 standard. Last but not least was the innovative skai® digital print collection, showcasing the beautiful new world of unusual designs, varied possibilities and striking customization options in surface design.

These three new products were the subject of extensive expert discussions and consultations, and resulted in a number of new customer contacts at ARCHITECT@WORK’s well-attended trade show stands.