On 20 February, the bdia Landesverband Baden-Württemberg and the Benecke-Hornschuch Surface Group invited designers to the design talk at Cloud 7 in Stuttgart. Together with the project manager, Patrick Wiest, interior designer at Geplan Stuttgart, and lighting designer, Ulrich Jetzt, 27 designers wandered through the halls and rooms of the Steigenberger JAZ hotel. Here, they received a detailed insight into the planning process of the hotel and the concrete implementation. It was a lot of fun for the Continental’s contact partners, Steffen Peuker and Ramona Oudille, to receive the architects, talk to them and to create a dialog with them. The participants were particularly impressed by the sheer amount of materials, which were used at Cloud 7. The sold-out event received thoroughly positive feedback and may be repeated.